the mcdonald’s monopoly game is an example of which type of promotion

So how does this strategy actually work in the real world? Here are three examples of gamification strategy in action.Ī seasonal marketing stunt that dates back to 1987, the McDonald’s Monopoly game is one of the most successful examples of gamification in corporate history. Yet for all the potential benefits, the concept of gamification is still relatively new to many marketing directors. Studies show gamification strategies can increase brand engagement metrics by 100-150%. This involves creating a contest, a raffle, or a game of some sort that gets your customer base to compete with each other for prizes.

One way to accomplish this goal is by employing gamification marketing techniques. In the new media world, engagement and interaction is often a marketer’s top priority.

Radio commercials, TV, print media, and billboard advertising may have featured a call to action or phone number, but they rarely demanded active participation. In the old media world, customers rarely interacted with a company’s marketing campaigns.

The mcdonald’s monopoly game is an example of which type of promotion